An Executive Level 3rd Party Agency:
Digital marketing, website design and web services.
An Executive Level 3rd Party Agency:
An Executive Level 3rd Party Agency:
An Executive Level 3rd Party Agency:
Digital Marketing for Healthcare requires a keen understanding of the Healthcare landscape. Knowledge of various services and verticals, levels of care, site and facility operations, and ideal patient populations is required in order to write content that is engaging and impactful. Content writing and digital pay per click ad strategies require knowledge of the general inquiries of those seeking Healthcare services and must effectively represent the niche offerings of various healthcare organizations.
Digital Healthcare marketing requires three primary approaches:
Web Logix Group delivers comprehensive digital marketing strategy through Website Design and Development, Google Pay Per Click and Social Media Advertising, Social Media Content Creation, copy writing and management and Search Engine Optimization (SEO.)
The website is the foundation for all digital opportunity. Cutting edge visuals and informative content are required to attract and convert search traffic. Additionally, fully customized multidimensional functionality is required to serve the unique needs of the healthcare organization's administration and patient population. Web Logix Group's design and development team has both the artistry and expertise to deliver both these needs to an industry leading standard. Join dozens of healthcare agencies large and small who are running Web Logix Group websites and platforms today.
The key to maximizing the value of social media is to create regular and interactive content. The algorithms of social platforms require multiple successfully engaging posts per week in order to develop and maintain a growing audience. However, the standard informational or aesthetic filler posts do not generate meaningful results or broaden the branding base. While visually pleasing content is required, it must be useful and intriguing to interrupt the scrolling behavior of people. Knowledge of the various healthcare organization services and an ability to effectively articulate those services is a skill unique to Web Logix Group's content authors.
Healthcare SEO is twofold, front end search relevancy and backend optimization. Google and Bing search result relevancy is different at the state and local levels, so content must be written accordingly to effectively present service offerings within a targeted region. This requires diligent research of relevant and trending keywords and key phrases. Additionally, constant monitoring of the competition's ranking and SEO strategies is required to achieve first page search results. Quality and quantity are vital to stay on top. Coordination of the healthcare agency's website/s and Google Local listing/s is required to achieve position in the top ten of the Google Search results and top three of the Google Map pack. Web Logix Group provides these services to organizations around the country.
In the competitive arena of healthcare, effective digital advertising wins the race. Cost and efficacy are the two primary concerns of any healthcare organization. Whether it's a large hospital network, chain of urgent care clinics or private practice physician group, advertising investment must be well directed and have an ROI that is discernable and intuitive. Web Logix Group has spent the past decade perfecting the "Pay Per Click" digital advertising approach through ongoing research and development of a key word and key phrase database built for the various healthcare models. Additionally, we have used various professional level platforms to track national and regional behavioral patterns. Tracking to this level enables us to develop responsive campaign guidance strategies that produce consistent growth without diminishing returns. In our development and management of Google hosted campaigns this enables us to have extraordinarily cost effective and successful conversion results. In our efforts in Social Media Advertising for Healthcare this enables us to maximize the unique site integration APIs and geofencing capabilities of the various social platforms to further compound the return on investment for our clients.
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