Dental Marketing Expertise

We use our knowledge of the healthcare industry and our ability to "speak the dental industry language" to your advantage in finding the lowest cost-per-click search terms and combine that with highly directed location targeting to ensure that we always win in the bidding war against your competition.  We build fully customized Google AdWords campaigns, not the general automated campaigns our competition uses, and we only generate meaningful clicks for your Dental Clinic.  These are people with the transaction intent and interest of scheduling a first time visit to your clinic or practice.   Additionally, within our campaigns we know how to leverage the traffic on your competitors' sites into low-cost conversions for your site.   That's right, you heard us right!  When people visit your competition's websites our campaigns will increase your visibility in the prospective patient's search results.  

What about dental healthcare compliance?

Have no fear! No campaign will run without Google Ads policy violations unless you are Healthcare Certified, but we happen to be experts on this matter.  We work closely with your dental organizations administrative staff to expedite this process so your campaigns can run without violations and unnecessary limitations.  Pay Per Click campaigns for dentists and dental practices are alive and well with the proper campaign management that Web Logix Group brings to the table. 

We know what it's like to feel the pressure of an undesirable visit volume and we know how to drive those numbers up.  Within 30 days of Web Logix Group running your campaigns you WILL notice a significant increase in your quality first time and return visit traffic and within 90 days you will have a well-oiled digital dental marketing machine. 

We have developed successful geofencing and audience development strategies that turn your investments into conversions.  Additionally, we make use of Facebook's Pixel code to capture and remarket to your website visitors during their social activity.  If they visited your site or clicked on one of your dental marketing search engine campaign ads they will be presented with your services multiple times during their social sessions, multiplying the value of your Pay Per Click investments. 

Email campaigns are a valuable method of Marketing Dentists and assist with patient retention.  When a dental receptionist is collecting patient demographics during the initial visit, getting as many forms of contact is extremely valuable and ensuring that an email address is one of those forms of contact is necessary for email campaigns. Web Logix Group coontent writers use your database of patient email addresses to send out newsletters, promotions, and updates about the dental practice.  We use quality visuals representative of dental clinic with engaging copy to make sure the emails are read and not just deleted or tossed in the trash. We create these campaigns and track meaningful KPIs, like the number of open and read, the number of internal email links clicked or the number of times the phone number designated for the email campaign was dialed and led to a conversion. Email marketing for dentists is low cost and highly effective. 

Similar to email campaigns but with its own value for marketing dentists is text campaigns.  Collecting and recording cell phone numbers during the dental intake into the CRM allows for building a database that can be used as a valuable marketing tool.  Web Logix Group uses this database to draft text messages to all prior customers for patient retention and to encourage additional scheduled visits for check ups and cleanings.  We create promotional campaigns for dental clinics to boost visits during the slower times.  We also use this means of communication for referal incentive programs, offering discounts to former patients who refer their friends and family members to the dental practice and continue building on the contact collection for future campaign leads. 

Word of Mouth is the best marketing a dentist can have and often times word of mouth happens through patient reviews. Today patient reviews are the standard screening that consumers do before choosing to go to a new dentist. Most times 5-star reviews, and lots of them, win a new customer. Soliciting these reviews and managing the unfavorable ones takes work.  This is part of Web Logix Group's comprehensive menu of services for marketing dentists.  We build out the Google Local listing, the social media business pages, and the website with well managed review sections. Often times we work with a dental practice to build a survey system for patient feedback and satisfaction.  This not only grows the dentist's reviews but also creates favorable content for the website.  

Another powerful tool in marketing dentists is making use of the many online dentist directories.  We build profiles for the dental office on as many of these directories as possible.  We tackle all the free ones first and then target as many of the paid directories as is financially feasible for the client.  Each of these directories can be optimized to outperform the other listed dentists.  This helps with lead generation and building back links for the Dentist's website which enhances search result visibility and further optimizes the website raising the Google ranking. Directories generate business and typically have their own customer review sections which can be managed to contribute to the optimization of the Dentists marketing listing within the directory.