rEHAB MARKETING WITH Web Logix Group

Web Logix group has been marketing addiction treatment for over a decade.  Our owner Charles Adams is not only a drug rehab marketing expert, but he has also been building addiction treatment facilities and running them for the past ten years.  The first major project was Bradford Recovery Center which Charles founded in 2016.  The logo, the brand, the treatment model, the executive team, the marketing, the business development team, every little piece of what Bradford Recovery Center was came from Charles' mind and his passion for helping addicts and alcoholics to find recovery. 

Charles created the rehab's website and the social media accounts.  He was also responsible for this addiction treatment facility's SEO.   Additionally, he developed and ran this drug rehab's digital marketing including the Pay Per Click campaign and the social media marketing campaigns. Bradford Recovery Center was on the first page of the Google search results for "Drug Rehab PA" within 90 days of starting the website.  In fact, this rehab was typically 2nd or 3rd place in the search results against at least 50 other substance abuse treatment programs in the state at the time. This was still the case up until the project was sold to Acadia in 2020.     

The marketing experts of Web Logix Group were at the digital marketing helm of Destination Hope, located in Fort Lauderdale, when it was purchased out of Federal Bankruptcy court in late 2020.  While there were certainly many pieces that contributed to the overall success of D-Hope, the marketing strategy employed was vital in the beginning of the revitalization and major when Pay Per Click advertising commenced.  Initially when we started on the project, we conducted a full re-brand which included new logos, taglines, mission statement, new core values, etc.  We staged and took hundreds of new content photos and videos.  We hammered down on a new site design and wrote SEO content daily.  We went from the 20th page of the Google search results for "Drug Rehab Florida" to the first page within 90 days.  We found and purchased about a dozen old and retired domains that still had some ranking and ported them through to our main site.  These sites used to be existing treatment centers that had been shut down. This knocked us up in our Google ranking quite rapidly.     Once the new brand was ready to roll out, we started a low budget PPC campaign.  We started out with a mere $20,000 budget per month.  Fortunately, because we were licensed for both mental health and substance abuse, we were able to get significantly lower cost per click rates in our campaigns because we weren't bidding against big addiction only programs.   Our first month of PPC we got 7 admits from our campaigns.  Our second month we got 13 admits, and our third month we got a whopping 21 admits.   All still within the $20,000 monthly budget.  At that time in Florida to be able to achieve 21 admits for a budget of $20,000, and for an Out-Of-Network facility was thought to be impossible.  That was a cost per acquisition of less than a thousand dollars.  Most places at the time were paying on the low end $5,000 per acquisition via PPC.  Long story short, our digital efforts across Google PPC, Social Media for Alumni, SEO and multisite strategies brough Destination Hope from bankruptcy to success within 6 months. At 90 days we were breaking even and at 6 months we were realizing handsome profits.

The Owner of Web Logix Group, Charles Adams, was the Inpatient Division President for the parent company called Regard Recovery back in 2021.  After the success with Destination Hope, Charles and the team were scouting new acquisition opportunities.  Emerald Coast Journey Pure was purchased next and Charles was set to the marketing task once again. This time while there were some strong bones in the digital representation of the addiction treatment organization, there was still some disjointed assets. The Google Local Listings were underdeveloped, there were two websites for the same location but the lesser, in terms of organic ranking, was being used.  There was no PPC campaign running and no functioning call center locally.  Because we had other facilities in the same state, we needed to optimize the site for different keywords and phrases than our other locations, so we decided to create a different specialty or target market.  Emerald Coast Journey Pure was very close to military bases and so we optimized the site for our veterans' program and earned first page ranking for that specialty within 60 days of acquisition.  PPC cost per acquisition went even further down in cost for Journey Pure because they were all in network.  The HMO traffic just happens to cost less because there is more of it. By the time we were done linking and optimizing the Google Local Listings we had our new call center answering messages and garnering admissions directly through them.  Another home run!