Web Logix Group offers full social media management and representation across all social platforms. We work with healthcare organizations to create real content that is informative and engaging. We manage social platforms for hospitals, doctors, dentists, psychiatrists and psychologist, plastic surgeons and mental health and addiction treatment providers. The role of organic social media in marketing healthcare is vital and not to be overlooked. Organic social media management is the most effective and low-cost approach at branding and consumer engagement for a healthcare organization, but there are some definite strategies we have developed in order for it to be of maximum efficacy. We create an audience comprised of people within the demographic and geographic parameters of a Heathcare organizations desired reach. Through constant content development and regular scheduled posting, we build an alliance between that audience and the organization. We build interest and value in the available services a provider or organization offers and educate the audience on admissions, enrollment and fee schedules. We work to eliminate barriers to accessibility and keep the healthcare organization top of mind whenever a need presents within the targeted audience.
Through managing social media accounts for various healthcare operators, we have discovered how crucial it is to create posts that are scheduled in frequency without any gaps and that demand interaction. When we attract new followers in a LinkedIn, Facebook or Instagram profile it is necessary to solicit likes, comments and shares regularly in order to stay in their timeline. If too long a period passes without their interaction, they become unreachable. Even if they are listed as an active follower, too many other companies, services and pages that they interacted with more recently will fill their timeline as the healthcare organization falls down in rank to the point of zero visibility. The Web Logix Social team knows how to build an audience that not only stays connected and active but produces actual leads.
In organic social media management, it is important to tie in links to the healthcare organizations website as often as possible to turn leads into conversions but there are also paid social media marketing options that generate this lead to conversion traffic with greater frequency. Web Logix Group makes use of installing Facebook's PIXEL code into the backend of every site we work with. PIXEL connects the healthcare organizations site to their audience's social feed. Whenever a person visits the website, PIXEL then targets your social media paid campaigns to the visitor's social feed or timeline. This generates the repeated exposure necessary to stay top-of-mind even if they aren't directly engaging with the organic post strategy.
Paid social media marketing for healthcare is unique compared to Google Pay Per Click in that you can target an individual's travel behavior through refined geofencing. Suppose an addiction treatment organization is running a paid social campaign and they are looking for people struggling with addiction to admit to their treatment facility. Proper use of social media marketing's geofencing capabilities enables the organization to market to people from all over a state but only those who have visited a neighborhood that is known for drug distribution. In this scenario the advertiser can guarantee that if a person came a great distance to that neighborhood, they were likely buying drugs. Presumably at some point in the future they would need and be in search of treatment.
Every healthcare agency markets different services and has a unique demographic but through Web Logix Group's creative use of the various marketing platforms and their respective capabilities we develop equally valuable solutions.