Web Logix Group is a digital marketing and web services agency that specializes in marketing healthcare in various specialties. Marketing healthcare requires constant analysis of trending topics, a strong relationship with legislative and regulatory compliance and an understanding of consumer behavior. Additionally, there are multiple factors to consider when Creating websites for the purpose of marketing healthcare organizations.
When building a website for healthcare agencies it is important for the site to have a consistent theme and natural flow. The home page should be a strong first impression of the organization in its entirety. The section "above-the-fold," which is what presents when you land on a website and before you start scrolling, should have visually pleasing imagery that is factually representative to the healthcare organization, but also makes the user want to see more. Written content should be specific and descriptive of the services provided. Care and diligence should be used in search engine optimization, SEO, or in "how" the website's content is written so that it effectively triggers common search words and phrases that would be used when an individual is searching for what the healthcare organization offers.
Every site should be easy to navigate. Website menus that list all the pages should be easily accessible. Site map directories with drop down menus are fine for sites with lots of pages so long as everything is well organized, and navigation is intuitive. Calls to action, CTAs, are highlighted sections and buttons that demand an action of the user and should be strategically placed throughout the site. These CTAs are often what generate your leads. Whether the CTA links to a contact form or a phone number, the operation should be fully functional and lack ambiguity.
Backend Optimization is as important if not more so than your standard SEO. This includes each pages meta descriptions or the main text that previews when the healthcare organization appears in the search results. Additionally, meta tags for all the images included in the site are important, because they add additional optimization value when people are searching for the healthcare organization's services. Care should be taken in how many images and/or videos are used and in the resolution quality of the media. Long videos or volumes of high-definition images will slow down the loading speed of the site. If a site takes too long to load, a user will likely bounce out of your site and go to a competitor's.
Many healthcare websites have multiple versions or various user portals for different purposes. There are at times patient portals for dissemination of results and information particular to the patient, and on the other side administrative portals for entering or monitoring the data that the patients interact with. This is called User Interface or UI. UI and UX, User Experience, require thoughtful planning and creation. Every healthcare organization wants a seamless and first-class experience for their patients, and these areas are of utmost importance to maintain that standard.